Dalarna is Sweden's fourth largest tourism region in terms of commercial guest nights. There are about 1 000 companies connected to the tourism industry in Dalarna, which is one of the region's most important core industries.

Tourism companies create growth and employment. The great driving forces of entrepreneurship ensure that both small and large companies in Dalarna are competitive. Both Swedish and international guests choose to visit Dalarna. For analysis and statistics of Dalarna's tourism industry, please contact Lotta Magnusson, Head of Strategic Development.  

There are many passionate business owners and entrepreneurs who work tirelessly to offer the best of Dalarna. Whether in a café, during a guided tour or in a hotel reception, our hospitality is all about conveying and interpreting the experience that make up the destination Dalarna. This creates lasting memories that make visitors want to return again and again.

An illustration.

illustration.

Our Visitors

Dalarna is a popular destination all year round, with peak seasons in summer and winter. The majority of our Swedish visitors come from the regions around Stockholm, Western Sweden including Gothenburg and the most southern part of Sweden, Skåne.

There is a significant number of international visitors, primarily from our key markets: Norway, Denmark, the Netherlands, Germany and the United Kingdom.

En poi med en dalahäst i.

Northern Europe's Leading and most Attractive Destination

Dalarna aims to be Northern Europe’s leading and most attractive destination by the year 2030 – a clear goal for all stakeholders involved. This is being done by offering welcoming and authentic experiences all year round.

"Strategy 2030" has been developed by industry stakeholders: Dalarna's municipalities, and organizations together with hundreds of representatives from the tourism industry.

Download "Strategy 2030"