Visit Dalarna is the joint company for destination development of Dalarna and is owned by Dalarna's 15 municipalities through Utveckling i Dalarna Holding AB. Visit Dalarna works to ensure that the tourism industry in Dalarna has the best possible conditions for development, and we have a close connection to the nearly 400 companies that have chosen to sign for partnership with us.
With commitment and collaboration on a local, regional, national, and international level, Visit Dalarna is driving destination development and has advisory services for Dalarna´s tourism industry. Primarily, with focus on:
The Destination
Dalarna aims to be a sustainable, attractive, and competitive place to live, work, and visit. The tourism industry contributes to place development. Through collaboration with various stakeholders including residents, we create a sustainable Dalarna that considers the needs of tourism while preserving nature, cultural heritage, and society. Local Destination Management Plans are drawn up together with each municipality and local stakeholders. They give a common direction with priorities priorities for developing the local destinations and tourism businesses as part of Dalarna.
The Businesses
Tourism businesses create growth and employment. The driving forces of entrepreneurship ensure that both small and large companies in Dalarna are competitive. The stakeholders in the tourism industry – public, private, and non-profit – work together to match visitors’ travel motives to ensure Dalarna's attractiveness and competitiveness. Based on the strategic focus areas of digitalization, sustainability, and internationalization, Visit Dalarna work to provide the best conditions for tourism businesses to grow and thrive in Dalarna, create more products that enhance Dalarna's appeal, and most importantly – foster more sustainable business opportunities.
The Visitor
We strive to inspire, market, and convey the image of Dalarna as an exciting destination with attractive travel products and services. We highlight experiences and activities that allow visitors to explore Dalarna´s nature, rich culture, food and traditions, which provide unique insight into the essence and character of Dalarna. By offering easy booking options, attractive and safe experiences, the destination and its businesses attract more conscious domestic and international guests who stay longer and contribute to the local community.